A Study of consumer behavior for electric appliance according to emergencing price-off store

유통구조 변화가 소비자 행동에 미치는 영향에 관한연구-신유통업태 출현에 따른 가전제품 구매행동을 중심으로-

The purpose of this study of identify the changing trends of consumer behavior to emergencing Price-off store. Therefore this study analyzed contributing factors to consumer market selection behavior focused on electric appliances. for these research the data were collected through the questionnaire and 407 respondents were housewives in Seoul and Gyeongi-do. Their data were analyzed using Frequency Mean and $x^2$-test. The Major findings of this study were as follows. 1) The percentage of purchasing the national brands of electric appliances were majority. In general the frequency prefered shopping store were the general agents department store discount store and wholesale club were in order. 2) When consumer buy the electric appliance in wholsesale club the buying percentage of iron was the highest. And the percentage of selection of foreign goods brands were very high. 3) The most important factors to determine the using Price-off store was the presence of this market around the housing and easing and easiness of parking.