A Study on Automobile-Purchase Patterns According to Types & Features of the Face

얼굴유형 및 특징별 승용차 구매패턴 연구

In physiognomy, people's personality are judged by their types and features of the face, in Oriental medicine, types of the face is an important factor to judge whether one is falling ill or not. With the help of this kind of idea, we can assume that customers' preferences for automobile are different depending on their types and features of the face, and that it is also the case with their purchasing purpose. In addition, we think we can apply this physiognomical concept to marketing. The purpose of this study is analyzing people's difference of considering factors when buying automobiles and purchasing purpose according to their different types and features of the face. As a result, considering factors and purchasing purpose are different in proportion to sex, age, types and features of the face. When several more studies related to this study are performed, we expect that this study will be applied to marketing.