College Students' Consumption Behavior on Commercial Kimchi in Taejon

대전지역 대학생들의 시판김치 소비형태 조사

The survey was conducted to investigate the consumption aspects of commercial kimchi and the future pattern of kimchi consumption. The college students(473) were randomly selected from six universities in Taejon. Ninety seven percent of students had taken the commercial kimchi. They chose kimchi manufactured by the famous company(62.4%), merchant in market(16.9%), and agricultural corporation(14.4%). In purchasing the commercial kimchi, qualty(76.0%) was considered as the most important factor and then price(13.1%), brand name(5.1%). The main reason for disliking commercial kimchi was indicated as 'different taste from home-made' by the male and 'additives added in kimchi' by the female(p<0.01). The maintenance of aging condition was believed the most essential factor to increase the consumption of commercial kimchi. Two thirds of the subjects anticipated to take home-made kimchi after marriage. Half of them replied to want to take kimchi made by traditional method, even though to buy the sauce for kimchi-making sold in market. More female students were willing to purcase the sauce for kimchi-making than the male(p<0.01).