A Study on The Evaluation of Market Values and Purchase Influence of Adolescent According to Family Communication and Apparel Purchase Style

가족커뮤니케이션과 의복 구매유형에 따른 청소년의 마켓가치 평가 및 구매 영향력 연구

  • 조희라 (숙명여자대학교 의류학과) ;
  • 이선재 (숙명여자대학교 의류학과)
  • Published : 2001.01.01

Abstract

The purpose of this study were to investigate the purchase influence of teenagers in the family by examining the evaluation of market value according to their clothing purchase style. The questionaire survey was carried out 572 high school, and middle school students in Seoul region in Feb., 2000. SPSS package program was used to analyze the gathered data. The results of the research were as follows: 1. Four types of family communication patterns were identified through cluster analyses: laissez-faires, protectives, pluralistics, consensuals. 2. Market values were classified into seven dimensions by factor analyses: user value-psychological value, performance value; payer value-payment convenience value, price value; buyer value-personalization value, service value, purchase convenience value. 3. Independent purchase was evaluated higher than joint purchase for the price value and psychological value, while joint purchase marked higher than independent purchase for the performance value, payment convenience value, service value and purchase convenience value. And there were some differences in the results of evaluation among the family communication patterns.

References

  1. 우리나라 청소년의 구매의사결정 참여도에 관한 연구 김선숙
  2. 한국의류학회지 v.23 no.3 의류점포의 서비스 품질차원 김성희;김가영;이선재
  3. 의복 사용과정에서 성과평가와 감정적 경험이 만족과 재구매 의도에 미치는 영향 김정아
  4. 가족 커뮤니케이션 유형과 소비자 사회화와의 관계에 관한 연구 김재문
  5. 어머니의 아동기 자녀에 대한 소비자 사회화 수행 나종연
  6. 청소년 소비가치가 의류제품평가에 미치는 영향 백선영
  7. 청소년층의 소비자 사회화에 대한 연구 이석로
  8. 소비자행동론 이학식;안광호
  9. 의복품질의 개념구조와 평가경로 오현정
  10. 광고연구 no.가을 청소년의 구매영향력에 관한 비교문화연구 홍영준
  11. Child Development v.56 Parent-Adolescent Communication on the Circumplex Model Barens H.;Olson D. H.
  12. Prograssive Grocer no.March Competitive Intellegence Bishop W. R.
  13. Journal of Adveerting no.3 Mother's Communication Orientataion and Consumer Socialization Tendencies Carlson L.;Sanford G.;Ann W.
  14. Journal of Consumer Resarch no.June Parental Style and Consumer Socialization of Children Carlson L.;Stanford G.
  15. Advvances in Consumer Research v.12 The Effect of Brand and Price Information on Subjective Product Evaluations Dodds W. B.;Monroe V. A.
  16. Progressive Grocer no.March New Ways of Measuring Value Doyle M.
  17. Clothing and Textile Research Journal v.8 no.2 Toward a model of the in-store purchase decision process: Consumer use of criteria for evaluation women's apparel Eckman M.;Damhorst M. L.;Kadolph S. J.
  18. Family Communication-Cohesion and Change-(2nd ed.) Galvin K. M.;Brommel B. J.
  19. Jurnal of Services Marketing v.8 no.1 Customer Expectations and Perceptions of Service Quality in Retail Apparel Speciality Stores Gagliano K. B.;Jan H.
  20. Progressive Groce no.March Our Competitor is Our Environment Hoffman G. D.
  21. Perceived Quality:How Consumer View Stores and Merchandise Jacoby J.;Olson C. J.
  22. The socialization perspective and communication behavior;Current perspectives in mass communication research McLeod J M.;Chaffee G. J., Jr;Kline. F. G.;Tichenor, P. J. (eds.)
  23. Journal of Marketing no.Summer An Analysis of Adolescent Consumer Moschis G. P.;Gilbert A. Churchill Jr.
  24. Journal of Retailing v.53 no.Winter An Empirical Investigation of Attribute Importance in Retail Store Selection Robert A. H.;Terry D.
  25. Progressive Grocer no.March A Normative Conception of Value Schlechter L.
  26. Customer Behavior : consumer behavior and beyond Sheth J. N.;Mittal B. p.Newman B. I.
  27. Journal of Marketing Communication and Control Process in The Delivery of Service Quality Zeithaml V. A.;Berry, L. L.;Parasuraman A.
  28. an Analysis of Knowledge and Valuation Lewis C. I.
  29. Home Economics Research Journal v.13 no.1 Aesthetic and Utilitarian Qualities of Coothing Morganosky, M