Communications for Statistical Applications and Methods

The Korean Statistical Society (한국통계학회)
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A Study of Web Usage Mining for eCRM

  • Hyuncheol Kang (Senior Lecturer, Department of Mathematics , Hoseo University, Asan 336-795) ;
  • Jung, Byoung-Cheol (Post Doctorial Researcher, Department of Economics, Korea University, Seoul 136-701)
  • Published : 2001.12.01
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Abstract

In this study, We introduce the process of web usage mining, which has lately attracted considerable attention with the fast diffusion of world wide web, and explain the web log data, which Is the main subject of web usage mining. Also, we illustrate some real examples of analysis for web log data and look into practical application of web usage mining for eCRM.

Keywords

References

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