A Study on the Apparel Purchase Motivation

의복 구매 동기에 대한 연구

  • 유연실 (광주대학교 예술대학 디자인학부 의상디자인 전공) ;
  • 이은영 (서울대학교 생활과학대학 의류학과)
  • Published : 2001.09.01

Abstract

The purpose of this study was to investigate the characteristics of apparel purchase motivation in the sense of tonic activation. 746 female apparel consumers answered the questions about the apparel purchase motivation, apparel purchase behavior; frequency of apparel purchase and monthly clothing budget, and demographic variables. There were three factors in the apparel purchase motivation; preference of apparel shopping, priority of apparel purchase to other purchase to other products, interest in clothing. Apparel purchase motivation affected apparel purchase behavior especially in thee monthly clothing budget. Demographic variables such as age, income, education level, job status, and marital status affected apparel purchase motivation.

Keywords

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