Abstract
With the rapid expansion of the economy, consumers' interest in health has also grown and the consumption of health foods is also growing at a rapid rate. However, because of the lack of understanding and Information about health foods, there is growing discontentment societally and in relation to the consumers' individual health. This study was conducted to get consumers to use the health food soundly and provide useful information to consumer behavior researchers of health food by researching consumers' past consumption experience and recognition of health foods. 662 people over the age of 20 in the Seoul area were sampled for this study. Through the results of this study, it was revealed that 71.5% of the respondents said they consumed health foods in the past year. The people surveyed said they thought they were health on the whole(3.72) and were slightly concerned (3.30) with their health. Lastly. the results of the studying the recognition of health food, respondents believe that health foods help to maintenance of good health(3.63) recover from fatigue(3.59), prevent of disease(3.32). They also believe that it is not harmful to the body(2.85) but were concerned about additives(3.24) and side effects(3.24) The study also found consumers to think that health foods are expensive(4.03) but is not of the highest quality(2.84) and that the dosage is not exact(2.84). In addition. they believe the labeling to be accurate(2.89), the ads to be exaggerated(3.88). information about the products to be lacking(3.71) and finally refund or exchange to be difficult(3.85).