A Study on Developing Fashion Items of Korean Image I

한국적 이미지의 패션 상품 개발에 관한 연구 I

Korean textile industry is faced a turning point, And the culture of a country itself is getting a main competetive items. Therefore, this study is focused upon developing fashion items of Korean image. For this study purpose, I carried out literature review and questionnaires were surveyed with 129 women, to see how Korean women interested in costume are conscious of Korean image and the way to develop Korean image fashion items. The study results are as follows. 1. To Koreans, the elements of Korean image were Hanbok(Korean traditional cloths) and Saeckdong(traditional multi-coloured stripes), but to foreigners they were national image. 2. To develop competetive fashion items of Korean image, I recommend as follows. - set up a typical key-word of Korean image - promote top designer - globalization of Hanbok - take advantage of 2002 Wold Cup - bring Korean image fashion into vogue to the younger from domestic to abroad - make Korean image into universal fashion - start with accessories, hats, bags, scarves