한국의류산업학회지 (Fashion & Textile Research Journal)
- 제3권3호
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- Pages.249-256
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- 2001
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- 1229-2060(pISSN)
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- 2287-5743(eISSN)
인터넷 쇼핑몰에서 패션상품 구매의도에 관한 연구 - 사회경제적 변수 및 인터넷 쇼핑몰 사용실태에 따른 차이 -
Purchase Intention of Fashion Goods on Internet Shopping Mall - The Difference to Follow Internet Shopping Mall Utility Actual Condition and the Socioeconomic Variable -
- Jung, Jin-Ho (Dept. of Clothing Design, Hanseo University) ;
- Park, Hea-Ryung (Dept. of Clothing Design, Hanseo University)
- 투고 : 2001.07.06
- 발행 : 2001.08.31
초록
This study was to investigate difference across socioeconomic groups in factors of purchase intention of apparel in internet shopping mall and in satisfaction were internet shopping mall. A questionnaire was administered to collage students majoring in fashion design during May of 2001. Data was analyzed by using Factor analysis, T-test, one-way ANOVA, Duncan test,
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