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Development of Scoring Model on Customer Attrition Probability by Using Data Mining Techniques

  • Published : 2002.04.01

Abstract

Recently, many companies have applied data mining techniques to promote competitive power in the field of their business market. In this study, we address how data mining, that is a technique to enable to discover knowledge from a deluge of data, Is used in an executed project in order to support decision making of an enterprise. Also, we develope scoring model on customer attrition probability for automobile-insurance company using data mining techniques. The development of scoring model in domestic insurance is given as an example concretely.

Keywords

References

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Cited by

  1. A Development of Cross-Sell Scoring Model vol.17, pp.2, 2004, https://doi.org/10.5351/KJAS.2004.17.2.229