Journal of the Korean Society of Costume (복식)
- Volume 52 Issue 5
- /
- Pages.187-196
- /
- 2002
- /
- 1229-6880(pISSN)
- /
- 2287-7827(eISSN)
A Study on the Clothing Quality and Service Quality of Internet Shopping Mall According to Clothing Involvement
의복관여도에 따른 인터넷 쇼핑몰의 의복품질과 서비스품질 지각에 관한 연구
Abstract
The purpose of this study was to clarify differences in their perceptions in relation to clothing quality and service quality of internet shopping mall according to classified consumer groups by clothing involvement. The 248 questionnaires were collected from female and male students of university who experienced browsing at the website for clothing shopping. Using SPSS Win package, Cronbach's
Keywords