An Analysis on Technology and Growth Strategies of Venture Company in Korea

우리나라 벤처기업의 기술 및 성장전략 분석

The hazardous enterprise has been increasing its relative importance day by day in the economy of our country and the world. However, it's mostly true to have been relatively neglected in the field of technical strategy. This is to provide for methodological frame about the research in this field in the future by researching on what kind of technical and marketing strategies make what kind of effect on the result of hazardous enterprise together with the strategy for success by meeting the necessity of this research. Therefore, the individual variable within this research was divided into three parts like technical strategy, marketing strategy and industrial environment. It used the type division of venture-company(High-tech type, Superior enterprise type, Boutique type, General enterprise type) as a controllable variable and the result of hazardous enterprise as a subordinate variable. The result of this research is that the technical strategy of hazardous enterprise has lots of possibilities to raise the financial result if it raises technical reform and supplementary character and technical integration level in case that newly-established hazardous enterprise with relatively lower capital power than big enterprise pursues technical strategy.

본 연구는 벤처기업이 성장해 감에 따른 성공적인 경영성과를 달성하기 위한 수익성과 성장성 확보의 전략적 방향을 설정하고자 한다. 방법적으로는 국내 벤처기업의 기술, 마케팅의 전략적인 유형을 분류하고 각 전략 유형 군에 따른 전략 및 수익성과 성장성을 대표하는 성과분석을 통하여 국내의 신생 및 기존 벤처기업이 급변하는 산업 환경에서 성공하기 위한 전략적 방향을 제시하였으며, 또한 벤처기업들을 주제로 하는 향후 연구의 이론적 근거 및 가설을 제공하는데 도움이 되고자 한다.