정보관리학회지 (Journal of the Korean Society for information Management)

  • 제20권2호
  • /
  • Pages.263-283
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  • 2003
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  • 1013-0799(pISSN)
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  • 2586-2073(eISSN)
한국정보관리학회 (Korean Society for Information Management)
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이용자중심의 인터넷 컨텐츠 서비스에 관한 연구

A Study on the user centered internet contents service

  • 남태우 (중앙대학교 문헌정보학과) ;
  • 김성희 (중앙대학교 문헌정보학과)
  • 발행 : 2003.06.01
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초록

본 연구에서는 이용자를 고객의 개념으로 이해하고 고객가치와 고객만족간의 관련성에 기초한 고객중심의 인터넷 컨텐츠 서비스에 관해 조사하였다. 그 결과 효율적인 인터넷 컨텐츠 서비스를 위한 고객가치 창출 핵심요인인 품질, 서비스, 비용은 컨텐츠 사이트 재방문 및 구매의도에 중요한 영향을 미치는 것으로 나타났다. 특히, 컨텐츠 서비스면에서 불만대응시간 및 고객지원체제에 대한 만족도 조사결과 다른 품질이나 비용에 비해 만족도가 낮은 것으로 나타나 이에 대한 개선이 필요한 것으로 나타났다. 따라서 학술정보기관에서도 이용자 서비스 연구를 고객가치수준에서 연구해야 할 것으로 보인다.

This study explores a user as a customer and analyzed a customer centered contents service based on the customer value and customer satisfaction. This study showed that revisit of the site and content purchase are strongly affected by contents quality, service, and cost. Especially, the ratio of satisfaction of the complaint-response time and customer support system in comparison to the quality and cost factors was low. Therefore, library and information center need to improve the contents service in terms of customer relation.

키워드

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