Analysis on Farm Consulting Reception With Socio-Economic Characteristics

농가의 컨설팅 수용태도에 따른 특성 분석

Various government-based consulting techniques are being adapted to increase competitive power and to achieve management innovation of Korean farms. These business consulting services are offered by free or paid consulting. This study focuses on what socio-economic characteristics are affecting farmers' intension of adapting consulting services, based on 169 surveyed data from Chunchungnam-do. Logit Model is used to identify the relationship between the probability of consulting intent and factors representing farm characteristics. The model was applied on each of free and paid consulting. According to the results, degree of consulting recognition, age, education, raised crop are significant factors affecting farmers' intension of adapting consulting service in the case of free consulting at 10% of significance level. In the case of paid consulting, level of farming, age, income, insufficiency of farming, and education were identified as significant factors. In terms of elasticity of each variable, most variables for free consulting service are inelastic to consulting intent, whereas age, level of farming, and education are elastic for paid consulting service. Overall results implies that more public relations are required to activate free consulting services for the farms with moderate level of farming. In the case of paid consulting, it is effective to adapt consulting services for younger farms with higher level of farming and education.