Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
권호 표지

The Study on the Present Status of Overseas and Domestic Tourism Products Focusing on Traditional Foods+

국내 . 외 전통음식 관련 관광상품의 현황 분석+

  • Chang, Hae-Jin (Research Institute of Food & Nutritional Science, Yonsei University) ;
  • Yang, Il-Sun (Department of Food and Nutrition, Yonsei University) ;
  • Chung, La-Na (Department of Food and Nutrition, Yonsei University) ;
  • Shin, Seo-Young (Research Institute of Food & Nutritional Science, Yonsei University)
  • 장해진 (연세대학교 식품영양과학연구소) ;
  • 양일선 (연세대학교 생활과학대학 식품영양전공) ;
  • 정라나 (연세대학교 생활과학대학 식품영양전공) ;
  • 신서영 (연세대학교 식품영양과학연구소)
  • Published : 2004.08.31
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Abstract

The purposes of this study were to: a) investigate how other countries brought up their traditional food into the commercial market for tourists b) analyze present marketing status of the Korean traditional food in dealing with foreign tourists as consumers. Present marketing status of the overseas and domestic tourism products focusing on traditional foods was investigated through literature reviews and face-to-face in-depth interviews conducted with professionals in tourism business. As a result, the foreign tourism products focusing on traditional foods were diverse and these products were representative of the regional heritage brought together in an effect to increase understanding of traditional foods. In case of the tourism products focusing on Korean traditional cuisine, the popular programs were 'Making Kimch', 'Making ricecake' and 'Making Bibimbap' in which tourists participated have expressed great satisfaction. The results of this study would be used as an important data in developing unique tourism programs focusing on Korean traditional cuisine attracting foreign tourists.

Keywords

References

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