A Study of the Nursing Service Quality and Gap Perceived by Consumers

소비자가 지각하는 간호서비스 질과 괴리에 관한 연구

  • 이미애 (동국대학교 의과대학 간호학과)
  • Published : 2004.04.01

Abstract

Purpose: The purpose of this study was to develop a tool that measures the quality of nursing service, to measure the quality of nursing service perceived by consumers, and to identify the gaps between ideal and actual nursing services. Method: A questionnaire was developed and distributed to 300 people who had been hospitalized in one of six general hospitals with quality of nursing services in five provincial cities in Korea. For data analysis, the SPSS/WIN(ver 10.0) program was used. Result: The 20 attributes included in the instrument of quality of nursing service is abstracted into 2 factors: tangibility and intangibility. In quality analysis, 15 of 20 attributes are minus scores, meaning that those nursing services are perceived as generally low. However among the minus scores' attributes, only two attributes are significant statistically. Gaps between importance and performance of the nursing service exists in 19 among 20 attributes. Conclusion: Nursing service quality (performance-expectation) needs to be improved, and Gaps (importance-performance) reduced. In addition, a tool measuring nursing service quality has to be developed so nurses can deal successfully with the quality and gaps of nursing service perceived by consumers.

Keywords

References

  1. Babakus, E., & Boller, G. W. (1992). An empirical assessment of the SERVQUAL scale. J Bus Resh, 24(2), 253-268
  2. Babakus, E., & Mangold (1992). Adapting SERVQUAL scale to hospital service : an empirical investigation. Health Serv Res. 26(6), 767-786
  3. Brown, T. J., Churchill G. A Jr., & Peter, J. P. (1993). Improving the measurement of service quality. J Retail, 69(Spring), 127-139
  4. Carman, J. M. (1990). Consumer perception of service quality : an assessment of the SERVQUAL dimension. J Retail 66(Spring), 33-55
  5. Choi, J. S. (2001) Modern statistics analysis - SPSS ver 10 is used-. Seoul : Bokdoo
  6. Cronin, J. J. Jr., & Taylor, S. A. (1992). Measuring service quality : a reexamination and extension. J Mark, 56(July), 55-58
  7. Cronin, J. J. Jr., & Taylor, S. A. (1994). SERVQUAL versus SERVPERF : reconcilinh performance-based and perception-minus-expectation measurement of service quality. J Mark, 58(January), 125-131
  8. Cronin, J. J. Jr., & Taylor, S. A. (1994). SERVQUAL versus SERVPERF : reconcilinh performance-based and perception-minus-expectation measurement of service quality. J Mark, 58(January), 125-131
  9. Dukta, A. F. (1993). AMA Handbook for customer satisfaction : research planning and implementation. Chicago : NTC Business Books
  10. Fin, D. W. & Lamb, C. W. Jr. (1991). An evaluation of the SERVQUAL scale in retail setting. Rebecca H. Holman and Michael R. Solomon(eds.) Advance in Consumer Research .Provo, UT : Association for Consumer Research, 483-490
  11. Joo, M. K. (2001). A study on the determinanats of consumer - oriented nursing service quality - SERVQUAL model based - Unpublished Doctoral Dissertation. The Seoul National University of Korea, Seoul
  12. Lee, M. A. (1999). Nursing service quality analysis for nursing service repositioning. Unpublished Doctoral Dissertation. The Kyunghee University of Korea, Seoul
  13. Lee, M. A. (2001). A study of the perception gap on nursing service between consumers and providers. J Korea Acad Nurs, 31(5), 871-884
  14. Lee, M. A. (2002). A study of the nursing service quality and satisfaction that admitted patients perceived - being used SERVQUAL - J Korea Acad Nurs, 32(4), 435-447
  15. Lijander, V., & Strandvik, T. (1994). Estimating zones of tolerance in perceived service quality and perceived service value. IJSIM, 4(2), 6-28
  16. Lim, J. Y., & Kim, S. I. (2000). Measurment of nursing service quality using SERVQUAL model. JKANA, 6(2), 259-279
  17. Lumby, J., & England, K. (2000). Patient satisfaction with nursing care in a colorectal surgical population. Int J Nurs Pract, 6, 140-145 https://doi.org/10.1046/j.1440-172x.2000.00194.x
  18. McNely, R. M. (1994). Making customer satisfaction happen. Chapman & Hall. London
  19. Nitecki, D. A. (1996). Changing the concept and measure of service quality in academic libraries. J Acad Libr, 22(3), 181-191
  20. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL : A multi-item scale for measuring consumer perception of service quality. J Retail, 64(Spring), 12-40
  21. Parasuraman, A., Zeithaml, V. A., & Berry, L. L.(1991). Refinement and reassessment of the SERVQUAL scale. J Retail, 67(Winter), 420-450
  22. Parasuraman, A., Zeithaml, V. A., & Berry, L. L.(1994). Alternative scales for measuring service qaulity : a comparative assessment based on psychometric and diagnostic criteria. J Retail, 70(fall), 201-230
  23. Puay, C. L., & Nelson, K. H. T. (2000). A study of patients' expectation and satisfaction in singapore hospitals . Int J Health care qual assur, 13(7), 289-299
  24. Scardina, S. A. (1994). SERVQUAL : A tool for evaluating patient satisfaction with nursing care. J Nurs Care Qual, 6, 9-24.
  25. Spreng, R. A. & Singh, A. K. (1993). An empirical assessment of the SERVQUAL scale and the relationship between service quality and satisfaction. David W. Cravens and Peter Dickson(eds.) Enhancing Knowledge Development in Marketing. Chicago, IL ; Amenican Marketing Association, 1-6
  26. Yoo, D. K. (1996). A study on quality perceptions and satisfaction for medical service marketing. JKANA, 2(1), 97-114
  27. Yoon, M. H., & Suh, C. H. (1998). Psychometric comparisons of alternative service quality scale. J Bus Res, 13(4), 31-61
  28. Youssef, F. N., Nel, D., & Bovaird, T. (1996). Health care quality in NHS hospitals. lnt J Health Care Qual Assur, 9(1), 15-28