Abstract
The purpose of this study was to research on facial shape to suggest a quantified data for the domestic apparel and beauty industry. Conducted a measurement research of 278 female college students, We took the photographs of front view and lateral view of the subjects by digital camera and obtained the 69 measurements through the facial measurement program. 264 ,subjects' measurement data were analyzed by various statistical methods such as descriptive analysis, factor analysis and cluster analysis. Using the 69 measurement items,4 factors were selected as key factors for the factor analysis of facial shape, the factors are: \circled1 Front face height \circled2 Side face radial length \circled3 Front face breadth \circled4 Ear height and Gnathion radial length. We categorized the facial shape into four types by cluster analysis. Type 4 is the most common facial shape in female college students: \circled1 Type 1: Round face \circled2 Type 2: Oval face \circled3 Type 3: Square face \circled4 Type 4: Heart shaped face According to the facial shape analysis, facial shape of female college students are consisting of Heart shaped face(34.8%), Round face(29.2%), Square face(23.5%), oval face(12.5%).
