A Study on the Effects of ISO 9001/2000 Certification Factors on Performance of Service Quality and Customer Satisfaction

ISO 9001/2000 인증요인이 서비스품질과 고객만족에 미치는 영향에 대한 연구

  • Published : 2004.12.01

Abstract

This paper first was focused on investigating the relative effect of each ISO 9001: 2000 certification factors on service quality and customer satisfaction in service industry. The empirical tests was conducted in service industry. The results are as follows. First, it shows that ISO 9001:2000 certification factors except requirements for quality management have a positive effect on service quality significantly. Second, it also indicates that service quality precedes customer satisfaction like other researches reported. Finally, different effects of ISO 9001:2000 certification factors on service quality are observed in the various industries.

Keywords

References

  1. 정승환.우성근(2003), 'TQM이 서비스 품질에 미치는 영향에 대한 연구', '한국생산관리학회지', 제13권, 제3호
  2. 이유재.라선아(2003), '서비스 품질의 각 차원이 CS에 미치는 상대적 영향에 대한 연구,' '마케팅연구', 제18권, 제4호
  3. 이유재.이준엽(2001), '서비스 품질의 측정과 기대효과에 대한 재고찰: KS-SQP모형의 개발과 적용,' '마케팅연구', 제18권, 제4호
  4. 한국인정원(2004): www.kab.or.kr
  5. Acharya UH, Ray S.(2000), ISO 9000 Certification in Indian Industries: A survey. Total Quality Management, Vol. 11, pp. 261-266 https://doi.org/10.1080/0954412006784
  6. Bansal Harvir S. & Shirley Taylor (1997), Developments in Marketing Science, Hair Eds. pp. 304-313
  7. Bell, Simon J. and Bulent Menguc (2002), 'The Employ Organization Relationship, Organizational Citizenship Behavior, and Superior Service Quality,' Journal of Retailing, Vol. 78, pp. 131-146 https://doi.org/10.1016/S0022-4359(02)00069-6
  8. Brady, Michael K. and J. Joseph Cronin Jr(2001), 'Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach,' Journal of Marketing, Vol. 65, July, pp. 34-49 https://doi.org/10.1509/jmkg.65.3.34.18334
  9. Caruana, Albert(2002), 'Service Loyalty: The Effects of Service Quality and the Mediating Role of Customer Satisfaction,' European Journal of Marketing, Vol. 36, pp. 811-828 https://doi.org/10.1108/03090560210430818
  10. Chase, R. B.(1981) 'The Customer Contact Approach to Services: Theoretical Bases and Practical Extensions,' Operations Research, Vol. 29, No. 4, pp. 698-705 https://doi.org/10.1287/opre.29.4.698
  11. Cronin J. Joseph Jr. and Steven A. Taylor(1992), ,' Journal of Marketing, Vol. 56, July, pp. 55-68
  12. Desarbo. Wayne S., Leonard Huff. Marcello M. Rolandeli, and Jungwhan Choi(1994), On the Measurement of Perceived Service Quality: A Conjoint Analysis Approach, Service Quality: New Directions in Theory and Practice, Roland T. Rust and Richard L. Oliver Eds
  13. Dodds, William B. and Kent B. Monroe(1985), 'The Effect of Brand and Price Information on Subjective Product Evaluations,' Advances in Consumer Research, Vol. 12, pp. 85-90
  14. Evans, J. R., Lindsay, W. M.(,1995), The Management and Control of Quality, 3th Eds., West Publishing, New York, NY
  15. Garvin, David A.(1984), 'What Does Product Quality Really Mean ?' Slon Management Review, Vol. 26, No. 1, pp. 25-43
  16. Hesan A. Quazi, Chang Wing Hong & Chan Tuck Meng(2002), 'Impact 0f ISO 9000 certification on quality management practices: A comparative study,' Total Quality Management, Vol. 13, pp. 53-67 https://doi.org/10.1080/09544120120098564
  17. Llosa, Sylvie, Jean Louis Chandon, and Chiara Orsinher(1998), 'A Emperical Study of SERVQUAL's Dimensionality,' The Service Industries Journal, Vol. 12, No. 2, pp. 16-44
  18. Najmi, M., Kehoe, D.F.(2000), 'An integrated framework for post-ISO 9000 quality development,' Inter- national Journal of Quality and Reliability Management, Vol. 17, No. 3, pp. 226-258 https://doi.org/10.1108/02656710010300117
  19. Oliver, Richard L.(1997), A Conceptual Model of Service Quality and Service Satisfaction: Compatible Goals, Different Concepts, Teresa A. Swartz. David H Brwen and Stephen W. Brown Eds
  20. Pheng, L. S., Alfelor, W. M.(2000), 'ISO 9001: 2000. Cross-cultural influences on quality management systems: Two case studies,' Work Study, Vol. 49, No. 4, pp. 134-144 https://doi.org/10.1108/00438020010330448
  21. Parasuraman, A. Valerie A. Zeithaml, and Leonard L Berry(1988), 'SREVQUAL: A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality,' Jouranl of Retailing, Vol 64, No. 1, pp. 12-40
  22. Schmenner, R W.(1986), 'How Can Service Businesses Survive and Prosper?' Sloan School Management Review, Vol. 27, No. 3, p. 25
  23. Shiv, Baba and Joel Huber(2000), 'The Impact of Anticipating Satisfaction on Consumer Choice,' Journal of Consumer Research, Vol. 27, Sept. pp. 202-216 https://doi.org/10.1086/314320
  24. Stavros, D.A.(1997), 'ISO 9000- guidelines to Increased Costs & Reduced Product Quality,' Cost Engineering, Vol. 36, No. 6
  25. Sun, H.(1999), 'Diffusion and Contribution of the Total Quality Management: An Empriical Study in Norways,' Total Quality Manage- ment, Vol. 10, pp. 901-914 https://doi.org/10.1080/0954412997316
  26. Thomas H. Stevenson, Frank C. Barnes(2002), 'What Industrial Marketers need to Know Now about ISO 9000 Certification A Review, Update, and Integration with Marketing,' Industial Marketing Management, Vol 31, pp. 695-703 https://doi.org/10.1016/S0019-8501(01)00180-8
  27. Westbrook, Robert A.(1980), 'International Affective Influence on Consumer Satisfaction with Products,' Journal of consumer Research, June