한국생활과학회지 (Korean Journal of Human Ecology)

  • 제13권5호
  • /
  • Pages.765-776
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  • 2004
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  • 1226-0851(pISSN)
  • /
  • 2234-3768(eISSN)
한국생활과학회 (Korean Association of Human Ecology)
권호 표지

대학생 소비자의 물질주의와 쾌락적.효용적 쇼핑가치 비교연구 : 한국, 미국, 일본 대학생을 대상으로

Cross-Cultural Comparison of Materialism and Hedonic & Utilitarian Shopping Value : Using Korean, American, and Japanese College Students

  • 서정희 (울산대학교 생활과학대학 아동가정복지학과) ;
  • 허은정 (서울대학교 생활과학대학 소비자학과)
  • Seo, Jeong-Hee (Dept. of Child and Family Welfare, University of Ulsan) ;
  • Huh, Eun-Jeong (Dept. of Consumer Studies, Seoul National University)
  • 발행 : 2004.10.30
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초록

The objectives of this study are to compare the levels of materialism with hedonic-utilitarian shopping values among 645 college students in Ulsan and Seoul, Korea; Columbus, Ohio, USA; and Nagasaki, Japan, and to analyze the impact of materialism on hedonic-utilitarian shopping values. As for the levels of hedonic shopping values, the students in Japan and Ulsan had the highest of all, whereas for the levels of utilitarian shopping values, those in Ulsan had the highest. For the levels of materialism, the students in Ulsan had the highest of all and those in Seoul had the lowest. And three scales in the materialism had a different influence on hedonic-utilitarian shopping values.

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