Journal of Families and Better Life (가정과삶의질연구)

Korean Home Management Association (가정과삶의질학회)
권호 표지

Consumer Value and Compulsive Buying's Their Related Factors and Relationship: College Students from Seoul and Ulsan in Korea and Nagasaki in Japan

소비자가치와 강박구매의 관련요인 및 관계분석 : 서울, 울산, 일본 나가사키 대학생을 대상으로

  • Huh Eun Jeong (Dept. of Consumer Studies, Seoul National University) ;
  • Seo Jeong Hee (Dept. of Child and Family Welfare, University of Ulsan)
  • 허은정 (서울대학교 소비자학과) ;
  • 서정희 (울산대학교 아동가정복지학과)
  • Published : 2004.12.01
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to analyze some related factors affecting consumer values and compulsive buying and to investigate the relationship between consumer value types and compulsive buying behavior. Data were collected from 481 college students at Seoul and Ulsan in Korea and at Nagasaki in Japan. The results indicated that consumer value types were differentiated by the age and the region(Ulsan, Seoul, and Nagasaki) and compulsive buying was differentiated by the region. Among the 8 sub-dimensions of consumer values, the college students in Ulsan showed a relatively high level of humanism familism and authoritarianism while those in Seoul showed a relatively high level of materialism and futurism The college students in Nagasaki showed a relatively high level of hedonism For the compulsive buying behavior, the college students in Seoul have the highest level, Nagasaki the middle level, and Ulsan the lowest level of compulsive buying. And four types of consumer values are identified: 'Satisfied-in-Present'; 'Pursuing-Power- Oriented-Value'; 'Pursuing-Current-Satisfaction', and 'Pursing-Future'. It was found that college student in Seoul, Usa and Nagasaki were classified into different types. The college students in Seoul were classified to , Usu in , and Nagasaki to . For the relationship between four types of consumer values and compulsive buying, showed the highest level, and the middle level, and the lowest level of compulsive buying.

Keywords

References

  1. 강명구(1993). 소비대중문화와 포스트모더니즘. 서울: 민음사
  2. 고범서(1992). 가치관 연구. 서울: 나남출판사
  3. 권미화. 이기춘(2000). 청소년 소비자의 소비가치에 따른 집단간 차이에 관한 연구. 청소년연구, 7(1), 169-193
  4. 김민정. 정용선(2001). 청소년의 상징적 소비성향과 충동구매행동에 관한 연구. 2001 년도 한국소비문화학회 춘계학술 대회 발표논문집, 281-312
  5. 김영신(1995). 소비자사회화 관점에서 본 청소년들의 강박적 구매성향. 충남대학교 생활과학연구지, 8권 1호, 40-58
  6. 김철민(1996). 한국인의 가치관과 소바행동의 관계 연구, 고려대학교 박사학위논문
  7. 김홍규(1998). 한국 소비자의 가치체계연구: 궁극적 가치와 소비신념의 가치구조를 중심으로. 광고학연구, 9(4), 57-81
  8. 남승규(1996). 소비자의사결정에서 가치의 영향. 성균관대학교 박사학위논문
  9. 리대룡. 이상빈. 곽현진(1997a). 구매충동의 조작화와 특성 광고연구, 34, 214-241
  10. 리대룡. 이상빈. 곽현진(1997b). 인구통계학적 특성과 쇼핑행동에 따른 구매충동과 강박구매, 광고연구, 36, 128-137
  11. 리대룡. 이상빈. 곽현진, D. W. Rook, & R. J. Fisher(1997). 구매충동의 조작화와 규범적 효과: 한국 미국 비교연구. 광고학연구, 8(2), 31-84
  12. 박혜정(2003). TV 홈쇼핑에서의 패션제품 구매자의 강박구매. 한국의류학회지, 27(5), 588-599
  13. 서정희(2003). 구매충동, 자아존중감 및 강박구매에 관한 한국과 일본 대학생의 비교연구. 광고연구, 59, 87-109
  14. 서정희. 복미정(2003). 사회인구학적 변수가 소비자가치에 미치는 영향: 서울과 울산의 대학생을 중심으로. 울산대학교 생활과학논문집, 5(1), 19-34
  15. 서정희(2004). 중. 고등. 대학생 소비자의 쇼핑가치유형과 강박구매: 서울과 울산을 중심으로. 소비자학연구, 15(2), 1-18
  16. 송인숙(1991). 도시주부의 강박적 구매행동 및 그 관련변인. 대한가정학회지, 29(3), 263-274
  17. 송인숙(1993). 소비자의 구매중동성향 및 영향요인, 서울대학교 박사학위논문
  18. 송인숙. 이기춘(1994). 도시여성소비자의 구매중독성향. 소비자학연구, 5(1), 163-178
  19. 윤만희(1993). LOV척도의 신뢰성에 관한 비교문화적 연구. 마케팅논집, 2(2), 87-104
  20. 이경옥. 정용선(1998). 소비자가치의 척도개발에 관한 연구. 소비문화연구, 1(1), 139-162
  21. 이상빈. 이민경(1996). 강박구매자의 관여와 인지욕구 특성, 광고연구, 31호, 9- 33
  22. 이승희. 서정희. Nobuko Tsutsumi(2000). 물질주의성향과 의생활양식이 강박구매에 미치는 영향-한. 일 대학생의 비교 연구, 2000년도 한국의류학회 제 24회 정기총회 및 춘계학술발표논문집
  23. 이승희. 신초영(2004). 패션제품 강박구매행동에 영향을 미치는 심리적 변인연구. 한국의류학회지, 28(5), 658-667
  24. 이진구(1998). 풍요사회의 신화와 현실의 상품화. 상품의 생산에서 이미지의 소비， 한국소비문화학회 1998년 추계 학술대회 논문발표집, 9-18
  25. 이철(1995). 비교문화적 소비자행동 연구의 연구모형 및 문헌분석, 경영학연구, 24(2), 85-114
  26. 임종원. 김재일. 홍성태. 이유재(2003) 소비자행동론. 서울: 경문사
  27. 임희섭(1994). 한국인의 사회변동과 가치관. 서울: 나남출판사
  28. 채정숙(1999). 라이프스타일의 비교문화적 연구: 한국과 캐나다 거주 대학생들의 라이프스타일 특성을 중심으로. 소비자학연구, 10(1), 79-98
  29. Becker, B.W. & Corner, P.E.(1981). Personal values and the heavy users of mass media. Journal of Advertising Research, 21, 37-43
  30. Boote, A.S.(1983). Psychographic segmentation in Europe. Journal of Advertising Research, 22
  31. Braithwaite, V.A. & Law, H.G.(1985). Structure of human value: Testing the adequacy of the Rockeach value survey. Journal of Personality and social Psychology, 49(1). 250-263 https://doi.org/10.1037/0022-3514.49.1.250
  32. d'Astous, A.(1990). An inquiry into the compulsive side of normal consumers, Journal of Consumer Policy, 13, 15-31 https://doi.org/10.1007/BF00411867
  33. Damon, J.(1988). Shopaholics. CA: Price Stem Sloan, Inc.
  34. Daun, A.(1983). Materialistic life-style: Some socio-psychological aspects, in Consumer Behavior and Environmental Quality, ed. Liisa Usitalo. New York: St. Martin's Press, 6-16
  35. Dittmar, H., J. Beatty, & S. Friese(1995). Gender identity and material symbols: objects and decision considerations in impulse purchase. Journal of Economics Psychology, 16, 491-511 https://doi.org/10.1016/0167-4870(95)00023-H
  36. Faber, R. J.(1992). Money changes everything: Compulsive buying from a bio-psycho-social perspective, American Behavioral Scientist, 35, 809-819 https://doi.org/10.1177/0002764292035006015
  37. Faber, R. J. & T. C. O'Guinn(1988). Compulsive consumption and credit abuse. Journal of Consumer Policy, 11, 97-109 https://doi.org/10.1007/BF00411522
  38. Faber, R. J. & T. C. O'Guinn(1992). A clinical screener for compulsive consumption. Journal of Consumer Research, 19, 459-469 https://doi.org/10.1086/209315
  39. Faber, R. J., T. C. O'Guinn & R. S. Krych(1987). Compulsive consumption. Advances in Consumer Research, 14, 132-133
  40. Featherstone, M.(1991). Consumer Culture & Postmodemism. London: Sage Publication
  41. Gilpin, A.R. & W. Larsen(1981), Conceptual and motor impulsivity in college students. The Journal of General Psychology, 105, 173-188 https://doi.org/10.1080/00221309.1981.9921071
  42. Grunert, K.G., Grunert, S.C. & Beaty, S.E.(1989). Crosscultural research on consumer values. Marketing and Research Today, 30-39
  43. Hirchman, E. C.(1992). The consciousness of addiction: Toward a general theory of compulsive consumption. Journal of Consumer Research, 19, 155-179 https://doi.org/10.1086/209294
  44. Hofstede, G.(1991). Culture and Organizations: Software of the Mind. Beverly Hills: Sage
  45. Inglehart, R.(1985). Aggregate stability individual level flux in mass belief systems: The level of analysis paradox. American Political Science Review, 79, 97-116 https://doi.org/10.2307/1956121
  46. Kagan, J.(1966). Reflection- impulsivity: The Generality and dynamics of conceptual tempo. 71(1), 17-24
  47. Kahle, L.R.(1983). Social Values and Social Change: Adaption to life in America. New York: Praeger
  48. Kahle, L.R. & Timmer, G.S.(1983). A Theory and Method for Studying Values and Social Change. New York: Praeger
  49. Kahle, L.R., Beaty, S.E. & Homer, P.(1986). Alternative measurement approaches to consumer values: The list of values(LOV) and values and life style(VALS). Journal of Consumer Research, 13, 405-409 https://doi.org/10.1086/209079
  50. Kamakura, W.A. & Mazzon, J.A. (1991). Value segmentation: A modeI for the measurement of values and value system. Journal of Consumer Research, 18, 208-218 https://doi.org/10.1086/209253
  51. Lasch, C.(1979). The Culture of Narcissism, New York: Norton.
  52. Lee, S., S. Lennon, & N. Ruddy(2000). Compulsive consumption tendencies among television shoppers. Family and Consumer Sciences Research Journal. 28(4), 463-488 https://doi.org/10.1177/1077727X00284003
  53. MaCade, D.(1990). 약속된 낙원: 광고, 포스트모던 리얼리즘, 소비문화, 외국문학, 24, 78-91
  54. Malle, B. F. & A. C. Neubauer(1991). Impulsivity, reflection and questionnaire response latencies: No evidence for a broad impulsivity trait. Personality and Individual Differences, 12(8), 866-871
  55. Mitchell, A.(1983). The Nine Ameriam Life Styles. New York: Warner
  56. Mueller, B.(1991). Multinational advertising: Factors influencing the standardized vs. specialized approach. Intermational Marketing Review, 8(1), 7-18
  57. Nataraajan. R. & B. G. Goff(1991). Compulsive buying: Toward a reconceptualization, special issue: A handbook on ownership and property. Journal of Social Behavior & Personality. 6(6), 307-326
  58. O'Guinn, T. C. & R. J. Faber(1987). Mass mediated consumer socialization: Non-utilitarian and dysfunctional outcomes. Advances in Consumer Research, 14, 473-477
  59. Pitts, RE. & Woodside. A.G.(1984). Personal Values and Consumer Psychology. Lexington, MA: Health
  60. Rokeach, M.(1973). The Nature of Human Values. New York: Free Press
  61. Rook, D. W. & R. J. Fisher(1995). Normative influences on impulsive buying behavior. Journal of Consumer Research. 22(Dec.), 305-313 https://doi.org/10.1086/209452
  62. Sheth, N.J., Newman. B.I. & Gross. B.L.(1991). Why we buy what we buy. Journal of Business Research, 22(2). 159-170 https://doi.org/10.1016/0148-2963(91)90050-8
  63. Schwartz, S.H. & Bilsky, W.(1987). Toward a universal psychological structure of human values. Journal of Personality and Social Psychology, 53(3), 550-562 https://doi.org/10.1037/0022-3514.53.3.550
  64. Schwartz. S.H. & Bilsky, W.(1990). Toward a theory of the universal content and structure of human values. Journal of Personality and Social Psychology, 58(5), 878-891 https://doi.org/10.1037/0022-3514.58.5.878
  65. Tansey, R. Hyman, M. & Zinkhan. G. (1990). Cultural themes in Brazillian and U.S. auto ads: A cross cultural comparison. Journal of Advertising. 19(2), 30-39
  66. Valence. G., A. d'Astous & L. Frontier(1988). Compulsive buying: Concept and measurement. Journal of Consumer Policy. 11, 419-433 https://doi.org/10.1007/BF00411854