Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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A Study on the Effect of Customer Orientation to Customer Performance According to Service Mechanism

서비스 메카니즘에 따른 고객지향성의 고객성과에 대한 영향

  • Published : 2005.09.30
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Abstract

Existing researches indicated that customer orientation was related to customer performance, customer satisfaction and customer commitment positively. We investigate the effect of customer orientation to customer performance, according to service mechanism. This study extends the past researches by measuring customer orientation from customer's perspective. Results show that the effect of customer orientation to customer performance is different according to service mechanism.

Keywords

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