Relation for the Measure of Association and the Criteria of Association Rule in Ordinal Database

One of the well-studied problems in data mining is the search for association rules. Association rules are useful for determining correlations between attributes of a relation and have applications in marketing, financial and retail sectors. There are three criteria of association rule; support, confidence, lift. The goal of association rule mining is to find all the rules with support and confidence exceeding some user specified thresholds. We can know there is association between two items by the criteria of association rules. But we can not know the degree of association between two items. In this paper we examine the relation between the measures of association and the criteria of association rule for ordinal data.