Journal of Korean Society of Industrial and Systems Engineering (산업경영시스템학회지)

Society of Korea Industrial and System Engineering (한국산업경영시스템학회)
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A Study on Factors Affecting Intention using Blog

블로그 사용의도에 미치는 영향요인 연구

  • Kim, Jun-Woo (Department of Business, University of Incheon) ;
  • Kim, Yon-Soo (Department of Industrial and Management Engineering, University of Incheon) ;
  • Park, Cheon-Woong (Graduate School of Business, University of Incheon)
  • 김준우 (인천대학교 경영학부) ;
  • 김연수 (인천대학교 산업경영공학과) ;
  • 박천웅 (인천대학교 경영학과 대학원)
  • Published : 2006.09.30
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Abstract

The purpose of this study is to identify the factors affecting intention to use blog. For this end, the individual characteristics(Subject Norm, Perceived Enjoyment, and Self-Efficacy) and the variables used in TAM(Perceived Ease of Use, and Perceived Usefulness) were used to explain the research model. The suggested research model has been empirically tested with the questionaries. The result of research shows that the individual characteristics such as 'Perceived Enjoyment' and 'Self-Efficacy' and the variables of TAM have significant impact on users' intention using blog.

Keywords

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