The Appearance Management Behaviors and Clothing Benefits Sought according to Body Cathexis and Appearance Interest of High School Students

남녀 고등학생의 신체만족도와 외모관심도에 따른 외모관리행동 및 의복추구혜택

The purposes of this study were to classify high school male and female students according to body cathexis and appearance interest, and understand their appearance management behaviors and clothing benefits sought. The results were as follows : First, the body cathexis of high school students were low, and female students had lower body cathexis than male students especially in the lower halves of bodies. The appearance interests of students were high, but female students had higher appearance interests than male students. Second, male students were classified by body cathexis and appearance interest into three groups with high, middle, and low body cathexis and appearance interest, and most of them belonged to the middle group. Female students were classified into four groups(with high body cathexis and appearance interest, with high body cathexis but low appearance interest, with low body cathexis but high appearance interest, and with low body cathexis and appearance interest) and most of them belonged to the group with low body cathexis but high appearance interest. Third, male students in groups with high and middle body cathexis and appearance interest showed more appearance management behaviors than those in the group with low body cathexis and appearance, while management behavior, followed by the group with low body cathexis but high appearance interest, that with high body cathexis but low appearance interest, and that with low body cathexis and appearance interest. Fourth, female students sought more aesthetics, fashionability, brand, and price in clothing coml)wed to male students. Male students in high and middle groups tended to seek more aesthetics, fashionability, and brand than those in the low group, but all three groups didn't consider price benefit sought. Female students with high body cathexis and appearance interest tended to seek more aesthetics and fashionability than those in other three groups. And only the group with low body cathexis and appearance interest didn't consider brand benefit sought. All four groups were found to consider price benefit sought. I hope that results of this study help teachers to guide students' clothing life more positively by understanding their appearance management behaviors and clothing benefits sought than to control negatively.

남녀 고등학생을 대상으로 신체만족도와 외모관심도를 살펴보고 남녀고둥학생 각각을 신체만족도와 외모관심도에 따라 집단을 분류하여 집단간 외모관리행동과 의복추구혜택을 비교해 보았다. 신체만족도는 남녀학생 모두 낮았으며 여학생이 남학생보다 하반신과 전신에 대해 더 불만족하였다. 외모관심도는 남녀학생 모두 높았으며 여학생이 남학생보다 높게 나타났다. 신체만족도와 외모관심도에 따라 남학생은 신체만족도와 외모관심도가 높은 집단, 중간인 집단, 낮은 집단의 세 집단으로 분류되었고, 대부분이 신체만족도와 외모관심도가 중간인 집단에 속하였다. 여학생의 경우 신체만족도와 외모관심도가 높은 집단, 신체만족도는 높으나 외모관심도가 낮은 집단, 신체만족도는 낮으나 외모관심도가 높은 집단, 신체만족도와 외모관심도가 낮은 네 집단으로 분류되었고, 신체만족도는 낮으나 외모관심도가 높은 집단이 대부분을 차지하였다. 남학생은 신체만족도와 외모관심도가 높은 집단과 중간인 집단이 낮은 집단에 비해 외모관리행동을 더 하였으며, 여학생의 경우 신체만족도와 외모관심도가 높은 집단 > 신체만족도는 낮으나 외모관심도가 높은 집단, 신체만족도는 높으나 외모관심도가 낮은 집단 > 신체만족도와 외모관심도가 낮은 집단 순으로 외모관리행동을 하였다. 여학생이 남학생보다 의복에서 심미성, 유행성, 유명상표, 경제성을 더 추구하였다. 남학생은 신체만족도와 외모관심도가 높은 집단과 중간인 집단이 낮은 집단에 비해 심미성, 유행성, 유명상표를 더 추구하였지만 경제성은 세 집단 모두 추구하지 알았다. 여학생은 신체만족도와 외모관심도가 높은 집단이 다른 세 집단에 비해 심미성과 유행성을 더 추구하였고, 유명상표 추구는 신체만족도와 외모관심도가 낮은 집단을 제외한 나머지 세 집단 모두에서 높게 나타났으며, 네 집단 모두 의복을 구입할 때 경제성을 고려하였다.