Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
권호 표지

Mapping Emerging Business Models in Massively Multiplayer Online Games

다중이용자 온라인 게임에서 신규 비즈니스 모델의 도식화에 관하여

  • 정윤호 (중앙대학교 한국게임사관학교) ;
  • 권혁인 (중앙대학교 사회과학대학)
  • Published : 2006.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

The authors map some of the current Business Models in the Massively Multiplayer Online Player scenario. These maps represent Value Creation Systems by resorting to Value Net constructs and notations, and are offered here as a proof of concept and utility. The authors claim that these mappings can enable readers, managers and IT experts, to build new insights onto such Business Models and develop requirements for Information System infrastructure. When approaching the Value Creation System as a Value Net the goal is to think outside the conceptual box of Value Chains and understand how the different activities interact, by exposing the multiplicity of value types and flows. In doing this study the authors are attempting to synthesize a new Business Model proposal that could underlie the development of an infrastructure for the collaborative creation, distribution and exploration of online massively multiplayer games, beyond the traditional producer-consumer roles.

Keywords

References

  1. Aihoshi, R., 'Alternative Massively Multiplayer Revenue Models', available online at http://rpgvault.ign.com/articles/552/552 153p3.html, last access on November 10, 2006
  2. Damgaard, I., Legal Implications of the Project Entropia : Conducting Business in Virtual Worlds, Master Thesis, Gteborgs Universitet, Gteborgs, 2002
  3. Feller, J. and Fitzgerald, B., Understanding Open Source software development, Addison Wesley, Boston, 2002
  4. Gordijn, J. and Akkermans, J. M., 'Designing and Evaluating E-Business Models', IEEE Intelligent Systems, Vol.16, No.4 (2001), pp.11-17 https://doi.org/10.1109/5254.941353
  5. Latour, B., Technology is society made durable in A Society of Monsters : Essays on Power, Technology and Domination, John Law editor, Routledge, 1991
  6. Learmonth, M., 'Virtual real estate boom draws real dollars', available online at http://www.usatoday.com/tech/webguide/ internetlife/2004-06-03-virtualrealty_ x.htm, last access on November 5, 2006
  7. Ondrejka, Cory R., 'Aviators, Moguls, Fashionistas and Barons : Economics and Ownership in Second Life', available at SSRN : http://ssrn.com/abstract=614663
  8. Osterwalder, A. and Pigneur, Y., 'An e- Business Model Ontology for Modeling e-Business', 15th Bled Electronic Commerce Conference, Bled, 2002
  9. Parolini, C., The Value Net, John Wiley and Sons, Italy, 1999
  10. Pateli, A. and Giaglis G., 'A Framework For Understanding and Analysing e-Business Models', 16th Bled Electronic Commerce Conference, Bled, 2003
  11. Raph, K., 'Online Worlds Timeline', available online at http://www.raphkoster.com/ gaming/mudtimeline.shtml, last access on May 2, 2006
  12. Roque, L., Almeida, A. and Figueiredo, A. D., 'Context Engineering : an IS Development Research Agenda', Proceedings of the 12th European conference on Information Systems, Turku, Finland, June pp.14-16, 2004
  13. Timmers, P., 'Business Models for Electronic Markets', Electronic Markets, Vol.8, No.2(1998), pp.3-8