Asia pacific journal of information systems

  • 제16권2호
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  • Pages.27-46
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  • 2006
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  • 2288-5404(pISSN)
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  • 2288-6818(eISSN)
한국경영정보학회 (The Korea Society of Management Information Systems)
권호 표지

서비스 호환성과 신뢰가 모바일 서비스 사용 의도에 미치는 영향

Service Compatibility and Trust in the Adoption of Mobile Services

  • 양희동 (이화여자대학교 경영대학) ;
  • 박철우 (서울대학교 경영대학 정보통신경영연구센터) ;
  • 김범수 (연세대학교 정보대학원)
  • 발행 : 2006.06.30
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초록

As an extension of Technology Acceptance Models (TAM), the relative importance of perceived usefulness (PU) and perceived ease of use (PEU) in adopting two different mobile services are examined using service compatibility and user trust as moderating variables. This research shows that PEU is a relatively more important factor in the adoption of new mobile services when the new mobile services are highly compatible with existing services, while trust is an important influential factor in the adoption of services with a relatively low service compatibility. Trust does not significantly change the relative importance of PEU in the adoption of highly compatible mobile services, while the user's trust changes the importance of PU in the adoption process for the mobile services with relatively low service compatibility.

키워드

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