Journal of Korean Society of Transportation (대한교통학회지)

Korean Society of Transportation (대한교통학회)
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Freight Market Segmentation Using Company Size and Shipment Characteristics Data

사업체 규모 및 출하특성 자료를 이용한 화물운송시장 분할

  • Published : 2006.06.30
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Abstract

Market Segmentation for Freight Transportation has been used to know the strategies both efficiency of freight transportation market and attraction of freight volume for carriers. It was so difficult to understand the individual preference of shippers that all shippers could be only homogenized through market segmentation. In Korea. standard Industrial classification has been used for freight market segmentation. This study evaluated another new market segmentation method for manufacturing industry. From the study, we knew that the best relevant market segmentation criterion was annual input-output volume, which showed excellent segmenting ability. Also. the results showed many differences against segmentation results according to standard industrial classification. This study had a meaning as a new trial which segmented freight transportation market using company size and shipment characteristic data.

화물운송시장의 분할은 운송시장의 효율화를 기하고 운송인이 물동량을 유치하기 위한 전략을 알기 위해 사용된다 화주 개개인의 성향을 파악하기 어려우므로 화주를 동질성을 갖는 몇 개의 군집으로 묶어 집단의 성향을 파악한다. 우리나라의 경우 표준산업분류의 배열순서에 따라 시장분할을 하여 왔다. 본 연구는 제조업체를 대상으로 새로운 운송시장 분할 가능성을 평가하였다. 연구의 결과 시장분할을 위한 적정 기준은 연간 입 출하량으로 우수한 분할능력을 보였다 또한 표준산업분류표의 배열순서에 따른 시장분할과 다른 결과를 도출하였다 본 연구는 물동량 발생 주체인 제조업체의 규모와 출하특성을 나타내는 자료를 이용하여 운송시장을 분할한 시도로서 의의가 있다.

Keywords

References

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