A Study of Visual Evaluation in the Lingerie Look according to the Part of Body Exposure

란제리 룩의 노출 부위에 따른 시각적 평가

The purpose of this study was to find out differences of visual evaluation according to perceiver's gender, clothing silhouette, and body exposure of the lingerie look. Subjects were 246 college males and females in Seoul. The visual evaluation of the lingerie look was divided into four image dimensions: elegance, individuality, fascination, and activity. Silhouette had significant influences on the perception of elegance and activity. The hourglass silhouettes were evaluated more elegant and active than the tubular silhouettes. The body exposure had significant influences on the evaluation of elegance, individuality, fascination, and activity. The shoulder and the back exposure were estimated high in fascination, the breast exposure low in elegance, and the waist exposure high in individuality and activity. Individuality, fascination, and activity had interaction effects by perceiver's gender and body exposure. Males estimated the waist exposure to be more fascinating than females, and females estimated the breast exposure to be less active than males. There were significant interaction effects in evaluating the 4 image dimensions according to the silhouette and body exposure. The shoulder and the leg exposure of the hourglass silhouettes were estimated more elegant than those of the tubular silhouettes. Dimensions of clothing image which influenced on preference of lingerie look were different between males and females.