A Case Study for Strawberry Joint Marketing in Nonsan

논산시 딸기 연합판매사업의 사례분석

  • Kim, Chul-Ho (Dept. of Agricultural Economics, College of Agricultural and Life Sciences, Chungnam National University)
  • 김철호 (충남대학교 농업생명과학대학 농업경제학과)
  • Published : 2006.06.30


Joint marketing defines marketing activity which aims scale economies, quality improvement, and reducing marketing costs, through regrouping and sharing roles between farmers, regional cooperative, and national agriculture cooperative federation. As a case study for joint marketing, an empirical analysis was done for strawberry joint marketing in Nonsan city and future directions for joint marketing were deduced.