- Volume 33 Issue 1
A Case Study for Strawberry Joint Marketing in Nonsan
논산시 딸기 연합판매사업의 사례분석
Joint marketing defines marketing activity which aims scale economies, quality improvement, and reducing marketing costs, through regrouping and sharing roles between farmers, regional cooperative, and national agriculture cooperative federation. As a case study for joint marketing, an empirical analysis was done for strawberry joint marketing in Nonsan city and future directions for joint marketing were deduced.