Korean Journal of Agricultural Science (농업과학연구)

Institute of Agricultural Science, CNU (충남대학교 농업과학연구소)
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A Case Study for Strawberry Joint Marketing in Nonsan

논산시 딸기 연합판매사업의 사례분석

  • Kim, Chul-Ho (Dept. of Agricultural Economics, College of Agricultural and Life Sciences, Chungnam National University)
  • 김철호 (충남대학교 농업생명과학대학 농업경제학과)
  • Published : 2006.06.30
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Abstract

Joint marketing defines marketing activity which aims scale economies, quality improvement, and reducing marketing costs, through regrouping and sharing roles between farmers, regional cooperative, and national agriculture cooperative federation. As a case study for joint marketing, an empirical analysis was done for strawberry joint marketing in Nonsan city and future directions for joint marketing were deduced.

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