농업과학연구 (Korean Journal of Agricultural Science)
- 제33권1호
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- Pages.11-16
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- 2006
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- 2466-2402(pISSN)
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- 2466-2410(eISSN)
논산시 딸기 연합판매사업의 사례분석
A Case Study for Strawberry Joint Marketing in Nonsan
- 김철호 (충남대학교 농업생명과학대학 농업경제학과)
- Kim, Chul-Ho (Dept. of Agricultural Economics, College of Agricultural and Life Sciences, Chungnam National University)
- 발행 : 2006.06.30
초록
Joint marketing defines marketing activity which aims scale economies, quality improvement, and reducing marketing costs, through regrouping and sharing roles between farmers, regional cooperative, and national agriculture cooperative federation. As a case study for joint marketing, an empirical analysis was done for strawberry joint marketing in Nonsan city and future directions for joint marketing were deduced.