The Consensus on Impression Formation

The studies on impression formation usually have focused on the effect of certain appearance features which elevates perceptual evaluation. This study tried to find out whether there is a consensus on impression formation between the perceived person and the perceiver and if the gender is any significant variable to cast any difference on the impression evaluation. Seven photos of voluntary students in ppt file were projected to 143 students attending a university psychology class and were subjected to a impression evaluation questionnaire consisting of 28 adjective scales. The analysis of result revealed: 1) There was a significant difference between the impression evaluation scores of the perceivers and the perceived; the self evaluation of the perceived person was higher than the perceivers' evaluation. 2) There was also a significant evaluation score difference between the genders of the perceivers; the female perceivers rated the stimuli higher than the male perceivers. There was no interaction effect between the genders of the perceivers and the perceived.