Research on New Hip Hop Fashion of Glam Style - Focusing on Black Musician Star and Korean Hip Hop Musicians -

힙합 뮤지션의 패션 스타일 연구 - 흑인 뮤지션 스타와 국내 힙합 뮤지션의 비교 연구 중심으로 -

  • Lee In-Seong (Dept. of Clothing and Textiles, Ewha Womans University) ;
  • Lee Soon-Ja (Intec ltd.) ;
  • Choi Bo-Young (Dept. of Clothing and Textiles, Ewha Womans University) ;
  • Lee Min-Jung (Dept. of Clothing and Textiles, Ewha Womans University) ;
  • Son Yi-Jeong (Dept. of Clothing and Textiles, Ewha Womans University)
  • 이인성 (이화여자대학교 의류직물학과) ;
  • 이순자 (인텍) ;
  • 최보영 (이화여자대학교 의류직물학과) ;
  • 이민정 (이화여자대학교 의류직물학과) ;
  • 손이정 (이화여자대학교 의류직물학과)
  • Published : 2006.03.01

Abstract

These researches discussed promotions and effectiveness in the area of star marketing production, copying, advertising, and expenditure on clothes. The thesis is refreshing in the way it deals with analysis of strategical changes in the fashion of entertainers asia cultural industry developed. I specially focused on comparing and analyzing the changes in style of Hip Hop fashion from the period of inferior culture to the period in which their fashion is highly respected. Also, I'd like to study the influence of the fashion to Korean Hip Hop artists. The Hip Hop musicians developed their styles from underdog images of Hip Hop to glamourous and luxurious styles along with modeling in various magazines appealing sexually. In Korea, Seven and Hyori Lee are showing new and changed styles that are different from the past to their fans. The Hip Hop style now is showing with unimaginably luxurious styles as opposed to its original image. With their pursuance of ostentatious and luxurious styles Hip Hop was reborn as new Glam style. Old Hip Hop styles such as ripped jeans, safety pins, graffiti, and loose and exaggerated silhouette give inspirations to many worldly known designers and their collection. Hip Hop that used to be a branch of a low culture was able to grow to the culture of luxuries via the development the media and improvement of lives and the level of consciousness of the middleclass. Music stars with luxurious Hip Hop fashion influenced coming of a new musical genre and Korean musicians largely. I hope this research can help developing the unique low-culture and creating new trend in the field of entertainers' fashion.

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