초록
The purpose of this study is to investigate the effect of eyeshadow color (brown, purple, and blue), lipstick color (red, red purple, and yellow red), and lipstick tone (vivid, light, dull, and dark) on impression formation. Sets of stimulus and response scales (7 point semantic) were used as experimental materials. The stimuli were 36 color pictures manipulated with the combination of eyeshadow color, lipstick color, and lipstick tone using computer simulation. The subjects were 216 female undergraduates living in Jinju city. Impression factor of the stimulus was composed of 4 different components, attractiveness and gracefulness, visibility, cuteness, and softness, of which the first two were important. Eyeshadow color, lipstick color, and lipstick tone independently influenced the attractiveness and gracefulness and visibility. In the cuteness and softness, eyeshadow color and lipstick tone showed independent effect. In the interaction effect, the combination of lipstick color and lipstick tone showed significant effect on the attractiveness and gracefulness, visibility, and cuteness. Finally, it was found that the combination of eveshadow color and tpstick tone showed significant difference in the softness.
