Journal of the Korean Data and Information Science Society
- Volume 17 Issue 1
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- Pages.173-185
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- 2006
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- 1598-9402(pISSN)
Initial Weights in the PLS Algorithm for ACSI Based on SEM
- Song, Mi-Jung (Dept. of Statistics, Yeungnam University) ;
- Lee, Ji-Yeon (Dept. of Statistics, Yeungnam University)
- Published : 2006.02.28
Abstract
In this paper, we propose two methods for setting initial weights in the PLS algorithm which is employed to measure the customer satisfaction in SEM. Using data from the survey of the students conducted with the questionnaire of the ACSI survey, we evaluate the education service in terms of the satisfaction level of the students and compare our proposed methods with the previous method.