- Volume 17 Issue 4
Association rule mining searches for interesting relationships among items in a given database. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule, support and confidence and lift. In this paper we present association rule mining based antecedent variables. We call these rules to antecedent association rules. An antecedent variable is a variable that occurs before the independent variable and the dependent variable.