The KIPS Transactions:PartD (정보처리학회논문지D)

Korea Information Processing Society (한국정보처리학회)
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Comparison of Product and Customer Feature Selection Methods for Content-based Recommendation in Internet Storefronts

인터넷 상점에서의 내용기반 추천을 위한 상품 및 고객의 자질 추출 성능 비교

  • Published : 2006.04.01
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Abstract

One of the widely used methods for product recommendation in Internet storefronts is matching product features against target customer profiles. When using this method, it's very important to choose a suitable subset of features for recommendation efficiency and performance, which, however, has not been rigorously researched so far. In this paper, we utilize a dataset collected from a virtual shopping experiment in a Korean Internet book shopping mall to compare several popular methods from other disciplines for selecting features for product recommendation: the vector-space model, TFIDF(Term Frequency-Inverse Document Frequency), the mutual information method, and the singular value decomposition(SVD). The application of SVD showed the best performance in the analysis results.

인터넷 쇼핑몰에서의 상품 추천을 위해 널리 사용되는 방식 중 한 가지는 상품의 특성과 고객의 특성을 비교하여 고객에 맞는 상품을 추천하는 방식이다. 이 방식은 상품이나 고객의 특성을 표현하는 자질(Feature)의 개수가 많을수록 그 중에 어떤 자질을 선택해야 더 좋은 추천 성과를 가져올 수 있는지 파악해 내는 것이 추천의 효과 및 효율성 측면에서 중요하지만 아직까지 충분히 연구되지 않은 실정이다. 본 연구에서는 인터넷 서점에서의 가상 구매실험을 바탕으로 사용자가 구매한 책 들에서 사용자를 잘 나타낼 수 있는 자질을 선택하는 방식에 대해서 벡터 스페이스 모형, TFIDF(Term Frequency-Inverse Document Frequency), Mutual Information, SVD(Singular Value Decomposition) 방식 등을 활용하여 실험하고 그 결과를 비교해본다. 실험 결과 SVD를 응용한 자질 추출 기법이 가장 좋은 성능을 나타내었다.

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References

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