Effects of a Consumer Education Program Based on an Integrated Approach for Teaching Consumer Behavior

통합적 접근에 의한 소비자교육 프로그램이 유아의 소비자 행동에 미치는 영향

  • Received : 2006.08.30
  • Accepted : 2006.11.08
  • Published : 2006.12.01

Abstract

The subjects of this study of the effects of a consumer education program were 22 experimental and 21 control group children aged five in 2 classes of D day care center in J City. The 14 week consumer education program, based on Lee Ki Soak et al.(1998), was composed of sixteen activities covering five areas relating to curriculum themes, and three activities designed to be employed continuously regardless of the curriculum themes. Pre-, post-, and follow-up surveys were conducted using the consumer behavior questionnaire for mothers. Results showed immediate overall positive effects, including improvement in resource management behavior among sub-areas of consumer behavior. Continued effects of the program were validated by the follow-up survey conducted 4 month after the training program ended.

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