동아시아식생활학회지 (Journal of the East Asian Society of Dietary Life)
- 제16권3호
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- Pages.242-250
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- 2006
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- 1225-6781(pISSN)
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- 2288-8802(eISSN)
남녀 관광객의 돌산 갓김치에 대한 선호도에 미치는 영향 요인의 컨조인트 평가
Conjoint Measurement of Tourists' Preferences for Dolsan Leaf Mustard Kimchi(Brassica juncea) across Gender
- Kang Jong-Heon (Dept. of Cooking Science, Sunchon National University) ;
- Jeong Hang-Jin (Dept. of Cooking Science, Sunchon National University)
- 발행 : 2006.06.01
초록
The purpose of this study was to identify tourist product factor combinations which confer the highest utility to tourists and to establish the relative importance of factors in terms of their contribution to total utility across gender. Among 250 questionnaires, 230 questionnaires were utilized for the analysis.