Korean Journal of Human Ecology (한국가정과학회지)

The Korean Society of Human Ecology (한국가정과학회)
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A Study on the Characteristics of Fashion in Wanna-Be Phenomenon

워너비 현상 (Wanna-Be Phenomenon)에 나타난 패션의 특정 연구

  • Yum Hae-Jung (Dept. of Clothing & Textiles, Chonbuk National University) ;
  • Kim Ji-Seon (Dept. of Clothing & Textiles, Chonbuk National University) ;
  • Kim Eun-Jung (Dept. of Clothing & Textiles, Chonbuk National University) ;
  • Park So-Hyun (Dept. of Clothing & Textiles, Chonbuk National University)
  • 염혜정 (전북대학교 생활과학대학 의류학) ;
  • 김지선 (전북대학교 생활과학대학 의류학) ;
  • 김은정 (전북대학교 생활과학대학 의류학) ;
  • 박소현 (전북대학교 생활과학대학 의류학)
  • Published : 2006.06.01
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Abstract

The purpose of this study is to analyze the background and characteristics of fashion in wanna-be phenomenon. The primary source of data has been a collection of recent books, news repots, many articles from various kinds of mass media and fashion internet cite. The results of this study can be summarized as follow. First, The wanna-be phenomenon can be divided the background into three parts : change to entertainment society, increase of mass consumption, increase mutual communication with star and fan. Second, the function of fashion in wanna-be phenomenon can be divided with the following: the function of self-expression, guide book of trendy lifestyle, and play for pleasure. Third, fashion style in wanna-be phenomenon can be divided with the following : chic & gorgeous style, sexy casual & chav style, bohemian mix & match style.

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