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The Visual Evaluation of the Image of Korean Dress according to Color Coordination

컬러 코디네이션에 따른 한복 이미지의 시각적 평가

  • Kang, Kyung-Ja (Dept. Clothing & Textile, Gyeong Sang National University) ;
  • Paeng, Suk-Kyung (Dept. Clothing & Textile, Gyeong Sang National University)
  • 강경자 (경상대학교 자연과학대학 생활과학부 의류학) ;
  • 팽숙경 (경상대학교 자연과학대학 생활과학부 의류학)
  • Published : 2007.10.31

Abstract

The purpose of this study is to find out the effect of three clothing cues(jacket color, skirt color, and tone of Korean dress) on the image of Korean dress wearer using tone-in-tone coloration. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli are 16 color pictures manipulated with three clothing cues by drawing. The 7-point scale designed for visual evaluation of female impression formation includes 24 bipolar adjectives. The subjects were 192 undergraduate female students in Chinju city. The results of this study are as follow: As analyzing the image of female figure by the jacket color, skirt color, and tone, three factors including youth activity, attractiveness, and visibility were identified. Among these factors, youth activity and attractiveness were proved to be more important. Each dimensional image was affected by color coordination of jacket color, skirt color and tone of korean dress. Therefore, the image of Korean dress wearer could be varied by color coordination of jacket color, skirt color and tone of Korean dress.

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Cited by

  1. Effect of Colorimetric Characteristics and Tone Combination on Color Emotion Factors of Naturally Dyed Color Combination Fabrics -Focus on Yellowish and Reddish Fabrics- vol.36, pp.10, 2012, https://doi.org/10.5850/JKSCT.2012.36.10.1028