The Empirical Study on User Factor of LBS(Location-Based Service) Application Service in Mobile

모바일 LBS(Location-Based Service)응용 서비스의 사용자요인에 대한 실증적 연구

  • 임기흥 (광주여자대학교 비서경영학과) ;
  • 박은아 (광주여자대학교 대학원 전자상거래)
  • Published : 2007.12.31

Abstract

Mobile service is highly becoming in the limelight on information society by offering infringement problem about individual privacy or information by political and scientific interest This study is focusing on primary LBS application Mobile service that emphasize position confirmation, especially, looking for friends. The aim at this study grasps user productivity factor of LBS application Mobile service, and analyses whether some have relations with value and action determination of LBS application Mobile service. According to result, Mobile service applying position service is supported with usefulness and system quality, adaptedness. On the other hand, Usability and social effect, privacy weren't embossed by leading person. Mobile service applying position service is changed with a person who have experience looking for friend. This study has systematically analysed about LBS application service by leading person

Keywords

References

  1. 김호영, 김진우, "모바일 인터넷 사용에 영향을 미치는 중요요인에 대한 실증적 연구", 경영정보학연구, 제12권, 제3호(2002)
  2. 의사결정을 위한 IT비즈니스 전문지 Enable Business, "특집 이동통신업계의 차세대 수익모델-LBS", Vol.39(2002), p.48
  3. 한수연, "급부상하는 유망신사업 LBS", LG주간경제, (2003), p.23
  4. Alemayehu Molla and Paul S. Licker, "e-commerce system success : an attempt to extend to respecify the delone and maclean model of IS success", Journal of Electronic Commerce Research, Vol.2, No.4(2001)
  5. Annu Ristola and Manne Kesti, "The Effect on familiar mobile device and usage time on creating perceptions towards mobile services", ICMB 2005, pp.384-391
  6. Ajzen, I., 1991, "The theory of planned behavior", Organizational Behavior and Human Decision Processes, Vol.50, No.2 (2005), pp.179-211
  7. Bhagwat, P. and Satish K. Tripathi, "Mobile Computing", In proceedings of Networks, Vol.94(1994), pp.3-12
  8. Davis, R. D. "Perceived Usefulness, Perceived Easy of Use, and the User Acceptance of Information Technology", MIS Quarterly, Vol.13, No.3(1989), pp.318-339
  9. Davis, F. D., R. P. Bagozzi, and P. R., Warshaw, "User acceptance of computer technology : A comparison of two theoretical models", Management Science, Vol. 35, No.8(1989), pp.982-1003, UT : Association for Consumer Research, Vol.12(1985), pp.85-90 https://doi.org/10.1287/mnsc.35.8.982
  10. Delone, W. H. and E. R. McLean, March, "Information system success ; the quest for the dependent variable", Information Systems Research Vol.3(1992), pp.60-95 https://doi.org/10.1287/isre.3.1.60
  11. Dodds, William B land Monroe, August "Effects of price, Brand and Price Information on Buyers' Product Evaluation", Journal of Marketing Research, Vol.28 (1991), pp.307-319 https://doi.org/10.2307/3172866
  12. Elena Karahanna, Detmar W. Straub and Norman L. Chervany, "Information technology adoption across time : a crosssectional comparison of pre-adoption and post-adoption beliefs", MIS Quarterly. Vol.23, No.2, 1999, pp.183-213 https://doi.org/10.2307/249751
  13. Ellen C. Garbarino and Julie A. Edell, September, "Cognitive Effort, Affect, and Choice", Journal of Consumer Research, Vol.24(1997), pp.183-213
  14. Franklin J. Carter Jr, Thani Hambulingam, Vipul K. Gupta, Nancy Melone, "Technological innovations : a framework for communicating diffusion effects", Information & Management, Vol.38(2001), pp.277-287 https://doi.org/10.1016/S0378-7206(00)00065-3
  15. G. C. Bruner II and A. Kumar, "Explaining consumer acceptance of handheld Internet devices", Journal of business research, Vol.58(2005), pp.553-558 https://doi.org/10.1016/j.jbusres.2003.08.002
  16. H. Arent, "The Human Condition", Chicago ; Univ. of Chicago press, 1958
  17. Joseph Cronin, J. Jr., michael K. Brady and G. Tomas M. Hult, "Assessing the Effects of Quality", Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments, Journal of Retailing, Vol.76, No.2(2000), pp.193-218 https://doi.org/10.1016/S0022-4359(00)00028-2
  18. John P. Chin, Virginia A. Diehl and Kent L. Norman, "Development of an Instrument Measuring User Satisfaction of the Human-Computer Interface Evaluations", Proceedings of ACM DHI 1988 Conference on Human Factors in Computing Systems, 1988, pp.213-218
  19. Kristorffersen, S and F. Ljungberg, "Mobile Informatics : Innovation of IT Use in mobile settings", IRIS'21 workshop report, SIGCHI Bulletin, Vol.31, No.1(1999), pp.29- 34
  20. Lorrie Faith Cranor, Joseph Reagle, Mark S Ackerman, "Privacy in E-Commerce : Examining User Scenarios and Privacy Preferences", Published in the ACM Conference, 1999, pp.1-8
  21. Madhavan Parthasarathy and Anol Bhattrcherjee, "Understanding Post-Adoption Behavior in the Context of Online Services", Information Systems research, Vol.2, No.3(1991), pp.173-190 https://doi.org/10.1287/isre.2.3.173
  22. Mary J. Culnan, "How Did They Get My Name?"; An Exploratory Investigation of Consumer Attitudes Toward Secondary Information Use, MIS Quarterly, Vol. No.3(1993), pp.348-353
  23. Minhee Chae and Jinwoo Kim, 2001, "Information Quality for Mobile Internet Services : A Theoretical Model with Empirical Validation", forthcoming to ICIS 2002
  24. Moore, G. C. and I. Benbasat, "Development of an Instrument to Measure the Perceptions of Adoption an Information Technology Innovation", Information System Research, Vol.2, No.3(1991), pp.199-222
  25. N. Green, R. H. R. Harper, G. Murtagh and G. Cooper, "Configuring the Mobile User:Sociological and Industry Views", Personal and Ubiquitous Computing, Vol.5 (2001), pp.146-156 https://doi.org/10.1007/s007790170017
  26. Rice, R. E., A. E. Grand, J. Schimitz, and J. Torobin, "Individual and Network Influences on the Adoption and Perceived Outcomes of Electronic Messaging", Social Networks Vol.12, No.1(1990), pp.27-55 https://doi.org/10.1016/0378-8733(90)90021-Z
  27. Rogers, E. M., Diffusion of Innovation, 4th Edition. New York, Free Press1995
  28. Sheth, Jagdish N., Bruce I. Newman and Barbara L.Gross, "Why We Buy What We Buy : A Theory of Consumption Values", Journal of Business Research, Vol.22 (1991b), pp.159-170 https://doi.org/10.1016/0148-2963(91)90050-8
  29. S. Han, "A Framework for Understanding Adoption and Diffusion Process for Mobile Commerce Products and Services and its Implications for Planning Industry Foresight, Conference Paper, IRIS25, Falkenberg, Sweden,August 2002
  30. Tolman EC, Purposive behavior in Animals and Men, New York : Century, 1932
  31. Valarie A. Zeithaml, "Consumer Perceptions of Price, Quality, and value : A Means-End Model and Synthesis of Evidence", Journal of Marketing, 1988
  32. Venkatesh, A., December "Computers and Other Interactive Technologies for the Home", Communications of the ACM, Vol.39, No.12(1996), pp.47-54
  33. Venkatesh, V. and F. D. Davis, "A Model of the Antecedents of Perceived Ease of Use : Development and Test", Decision Sciences, Vol.27, No.3(1996), pp.451-481 https://doi.org/10.1111/j.1540-5915.1996.tb01822.x
  34. Venkatesh, A., December "Determinants of Perceived Ease of Use : Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model", Information Systems Research, Vol.11, No.4 (2000), pp.342-365 https://doi.org/10.1287/isre.11.4.342.11872
  35. Venkatesh. V. and F. D. Davis, "A Theoretical Extension of the Technology Acceptance Model : Four Longitudinal Field Studies", Management Science, Vol.46, No.2(2000), pp.186-204 https://doi.org/10.1287/mnsc.46.2.186.11926
  36. Venkatesh V., Morris, Davis, G., Davis, F. and F. D. Davis, "User Acceptance of Information Technology : Toward a unified view", MIS Quarterly, Vol.27, No.3 (2003), pp.425-478 https://doi.org/10.2307/30036540
  37. Ziqi Liao and Michael Tow Cheung, "Internet-based e-shopping and consumer attitudes : an empirical study", Information & Management, Vol.38(2001), pp.299-306 https://doi.org/10.1016/S0378-7206(00)00072-0