A Study on the Current Status of Use and Satisfaction in Aromatherapy

아로마테라피의 활용실태와 만족에 관한 연구

  • 모정희 (송원대학 뷰티스타일리스트학과) ;
  • 송미라 (동신대학교 뷰티미용학과)
  • Published : 2007.12.31

Abstract

With the rapid development of economy, scientific technology, and medical technology, as the current society is also changing competitively, we are compelled to have many psychological and problems such as pressure, mental stress and tension as well as physical problems. Therefore, the more current industries develops, the more attention is given to health in preventive level rather than treatment level. Contemporary people have paid more attention to management of health and have a desire for beautiful and healthy life. In other words, their interest in consistent management of their health and beauty are getting stronger. To satisfy the desire to live healthily and beautifully, many natural therapies that can be applied for actual living have been developed, which the public are willing to accept. Therefore, this study is to specifically demonstrate the followings through interviews with the customers who have armoatherapy: What effect customers' knowledge on aromatherapy, frequency of use, expenses, experiences of side-effects, and perception on its effect on skin care will have on customer satisfaction and intention to reuse the service. The results are presented as follows: Though customers' perception on aroma is high, they usually use it only on their faces. So is should be promoted in various ways. It is demonstrated that customers' satisfaction has a significant effect on their intention to reuse it.

Keywords

References

  1. 하혜정, 김희숙, 강희선 : 제인벅클의 입상 아로마테라피, 현문사, 2003
  2. 오홍근:아로마테라 핸드북, 양문사, 2002
  3. 하병조;아로마테라피, 수문사, 7-8. 2000
  4. 오홍근:아로마테라피 핸드북, 양문사, 2002
  5. Price, Linda L., Eric J. Arnould, and Sheila Deibler .Service Provider Influence on Consumer' Emotional Respones to Service Encounters, International Journal of Service Industries Management, 6(3), 38-56. 1995
  6. Price, Linda L., Eric J. Arnould, and Sheila Deibler : Service Provider Influence on Consumer' Emotional Respones to Service Encounters, International Journal of Service Industries Management, 6(3), 38-56. 1995
  7. Price, Linda L., Eric J. Arnould, and Sheila Deibler : Service Provider Influence on Consumer' Emotional Respones to Service Encounters, International Journal of Service Industries Management, 6(3), 38-56. 1995
  8. Parasuraman, A., Valarie A. Zethaml, and Leonard L. Berry : A Conceptual Model of Service Quality and Its Implications for Future Research, Journal of Marketing, Fall, 41-50. 1985
  9. 오수정 : 피부관리실의 아로마테라피의 이용실태와 효과에 관한 연구, 조선대학교대체대학원, 2004
  10. 이애순, 명은진, 조소은, 김윤정 : 아로마테라피, 서울 : 현문사, 2003
  11. 김춘일 . 송선영 : 아로마요법을 이용한 비만관리, 제주 한라대학논문집, 제 24집, 2000
  12. 김현주 : 아로마테라피의 미용학적 고찰, 순천 청암대학 논문집, 제22권, 1998
  13. 오홍근 : 아로마건강법 도솔, 1997
  14. 김현주 : 아로마테라피의 미용학적 고찰:순천 청암대학 논문집, 제22권, 113-115, 1998
  15. 조성준 : 향기치료의기적우석, 55-57, 2000
  16. 강경구, 오수정, 김명주 : 아로마테라피의 선호도 및 이용실태에 관한 연구, 미용과학회지, 2007
  17. 김명주, 강경구, 오수정 : 아로마테라피의 선호도 및 이용실태에 관한 연구, 미용과학회지, 2007
  18. Hair Jr, E. Anderson. L. Ththam and Black : Multivariate Data Analysis, Prentics-Hall, 1998
  19. 오수정, 김명주, 강경구 : 아로마테라피의 선호도 및 이용실태에 관한 연구, 미용과학회지, 2007