Asian.African.Latin American Cultural Hybrids in Modern Fashion (1)

현대패션에 나타난 아시아.아프리카.라틴 아메리카 문화 하이브리드 (제1보)

This study analyzes the Asian, African and Latin American cultural hybrids in modem fashion, and offers a direction for desirable cultural hybrids in modem fashion. First, the cultural hybrids have been considered in two aspect: global hybrids and structural hybrids. Second, the trends of Asian, African and Latin American cultural hybrids have been interpreted differently depending on the cultural backgrounds of each area. However, the cultural hybrid representing the change of tradition in Asia, Africa and Latin America is a common trend, and is used to describe the social changes. Third, this study examines the global hybrid trend in modem fashion based on the hybrid trend of Asian, African and Latin American culture found in the four major collections from 2000 S/S to 2005 F/W. Until recently, the exotic images have been determined in the viewpoint of Western world, and utilization by the world-renowned designers in the four major collections plays the major role in converting the regional cultural elements into global ones. Fourth, this study also examines the structural hybrids in modem fashion based on the hybrid trend found in Asian, African and Latin American designer collections between 2000 S/S and 2005 F/W. The works which are connected to the world trend, but are also rooted from the cultural and regional traditions demonstrate the globalization of the Asian, African and Latin American fashion. Fashion is a messenger of a culture, and its importance as a symbol of a cultural trend is growing.