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A Strategy Through Segmentation Using Factor and Cluster Analysis: focusing on corporations having a special status

요인분석과 군집분석을 통한 세분화 및 전략방향 제시: 특수법인 사례를 중심으로

  • Cho, Yong-Jun (National Federation of Fisheries Cooperatives Fisheries Economic Institute) ;
  • Kim, Yeong-Hwa (Department of Statistics, Chung-Ang University)
  • 조용준 (수협 수산경제연구원) ;
  • 김영화 (중앙대학교 자연과학대학 통계학과)
  • Published : 2007.03.31

Abstract

Corporations adopt a segmentation depends on the existence of target variables, in general. In this paper, for the case of no target variables, a strategy through segmentation is proposed for corporations having a special status based on the management index. In case of segmentation using cluster analysis, however, if one classify according to many variables then he will be in face of difficulties in characterizing. Therefore, after extracting representative factors by factor analysis, a segmentation method through 2 step cluster analysis is employed on the basis of these representative factors. As a result, six segmentation groups are found and the resulting strategy is proposed which strengthens prominent factors and makes up defective factors for each group.

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