Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Sourcing in Korea - Lessons from an International Textile and Apparel Trade Show in Seoul -

한국에서의 소싱 - 서울 국제 섬유/의류 무역전에 참여한 바이어 분석을 대상으로 -

  • 박혜정 (한국산업기술대학 교양학과) ;
  • 이영주 (이화여자대학교 의류직물학과)
  • Published : 2007.06.30
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Abstract

The purpose of this study was to suggest future marketing strategy for Korean textile and apparel industry so that they could find a way to maintain a major sourcing site in the global market place. This study identified international buyers' visiting purposes and the items they were most interested in sourcing from Korea according to their firm types and home country regions. This study analyzed the survey results obtained fiom international buyers who visited the international textile and apparel trade show in Seoul, Korea. The data was analyzed using frequency and ${\chi}^2$-test analysis. The results showed that there was a significant relationship between buyers' country regions and their interests. There was also a significant relationship between buyers' firm types and their visiting purposes. The results indicated that decision making for what Korean industry should focus their marketing efforts on should be different according to the buyers' country regions and firm types. This study was conducted to present an effective marketing strategy for how Korean textile and apparel industries could survive in the competitive global marketplace.

본 연구는 글로벌 소싱기지로서의 한국 섬유/의류산업의 경쟁력을 모색하기 위하여 회사유형과 국가지역에 따라 해외 바이어들이 한국을 방문하는 목적과 한국에서 소싱하고자하는 품목의 차이점을 분석하였다. 분석 자료로 한국섬유산업 연합회가 국제 섬유거류 무역전에 참가한 해외 바이어로부터 수거한 결과인 2차 자료를 이용하였다. 분석을 위하여 빈도와 ${\chi}^2$-test를 이용하였다. 분석 결과, 한국을 방문하는 바이어들의 국가지역과 그들이 한국에서 소싱하고자하는 품목간에 유의한 상관관계가 나타났다.

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References

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