- Volume 7 Issue 6
This study aimed at finding out news viewership composition of the major 5 broadcasting companies in Korea and analysing the reasons behind their channel choice as we live in so-called the 'multi-channel era'. To figure out demographic features and channel preferences of viewers, the study focused on the 4 watcher types; channel loyalty type, brief news type, central watcher type and peripheral watcher type. The result shows that most viewers fall into the 'brief new type', which means that there is a close relation between life style changes and TV news-contents viewership. Channel preferences were found to differ according to demographic features of viewers like gender, age and professions.'Central Watcher' type was found to prefer KBS1; 'channel loyalty' type, MBC; 'peripheral watcher', SBS; and 'brief news' type, YTN, while only KBS2 has no distinctive viewership of its own.
- Skin Color Based Hand and Finger Detection for Gesture Recognition in CCTV Surveillance vol.11, pp.10, 2011, https://doi.org/10.5392/JKCA.2011.11.10.001
- Effects of Attribution in Broadcasting Contents for the Satisfaction of Overseas Korean Broadcasting Stations : Focusing on Population Difference According to Ratio of Viewing Time vol.11, pp.10, 2011, https://doi.org/10.5392/JKCA.2011.11.10.108
- Analysis of the Audience's Subjectivity about Preference of Documentaries on TV vol.11, pp.10, 2011, https://doi.org/10.5392/JKCA.2011.11.10.128