Journal of the Korean Society for Aviation and Aeronautics (한국항공운항학회지)

The Korean Society for Aviation and Aeronautics (한국항공운항학회)
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A Study on Establelishing Brand Identity of Airport Operator

공항운영기업의 브랜드 아이덴티티 구축에 관한 연구;한국공항공사를 중심으로

  • 김기웅 (한국항공대학교 경영학과) ;
  • 박상범 (한국항공대학교 경영학과) ;
  • 오병철 (한국항공대학교 경영학과 대학원) ;
  • 장순자 (한국공항공사)
  • Published : 2007.12.31
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Abstract

The aviation industry is expected to grow faster and the role of it is expected to be bigger as time goes by. Airport operating company is a major part of the aviation industry. For an airport operating company to be successful, strong relationship with customers is essential. One of the methods to acquire the customer loyalty is establishing a brand. For KAC, 'Skycity' should be chosen as the main brand. And along with it, harmonious modeling of a of KAC and BI of Skycity should be devised. By doing this, KAC can gain customers' affection and loyalty.

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