An Empirical Analysis about the Relationship of Alliance Structure Factor, Partner Selection Criteria and Performance awareness - Focused on the Container Liners -

전략적 제휴 구성요인과 파트너 선정기준 및 성과인식간의 관계분석 - 컨테이너 정기선사를 중심으로 -

This study clarified a study of relationship of strategic alliance structure factor, partner selection criteria and performance awareness on the container liners alliance. In order to obtain such objective of study existing literature variables suitable to the container liner were perused and extracted. Research models for research development and three study hypothesis were set out and scope of investigation and samples were chosen. The research hypothesis are followings. H1: The factors of strategic alliance motivation influence the performance awareness. H2: The strategic alliance structure factors influence the performance awareness. H3: The factors of partner selection criteria influence the performance awareness. In the result of the empirical study, the hypothesis 1, hypothesis 2 were supported completely and hypothesis 3 was partially supported.