Journal of the Korean Society of Fashion and Beauty (한국패션뷰티학회지)
- Volume 6 Issue 2
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- Pages.91-96
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- 2008
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- 1738-0480(pISSN)
A Study on the Fashion Photography of Korean Image for the Han-Brand
한(韓)브랜드를 위한 한국적 패션사진 연구
- Yi, Hyun-Jung (Dept. of Clothing & Textiles, Sook-Myung Women's University) ;
- Byun, Young-Hee (Dept. of Clothing & Textiles, Sook-Myung Women's University) ;
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Chae, Keum-Seok
(Dept. of Clothing & Textiles, Sook-Myung Women's University)
- Published : 2008.06.30
Abstract
As the interest on popular culture has began to be expanded to a general living culture through 'Korean Wave(韓流)' and is in profess of the 'strategy to support Korean(韓) brand' to enhance our cultural standard and create a worldwide brand value in traditional culture. The purpose of this thesis is to make suggestion for production of an effective and differentiated advertisement photo in Korean(韓) brand fashion product on the basis of a Korean image. First, the Korean image is like the unique culture or history in Korea which enables us to feel our identity such as Korean clothes, houses, Hangul. Especially it was found out that the characteristic of a traditional costume in our country included a natural beauty, neatness, purity and calmness, etc and positive intention was expressed on a production of a fashion, photo, graphic of a Korean image.